Friendlyfood helps companies in the food, beverage, and restaurant equipment industries. Grow with smart trading, advice, and extensive experience from the Swedish foodservice market.
We combine 30+ years of experience in food purchasing and sales with innovative ideas for the food and beverage market of the future. Our focus is on supporting manufacturers and wholesalers in the HoReCa sector with trading, consulting, and market insights that lead to profitable results.

At Friendlyfood, we work closely with our customers to find the right products, the right buyers, and the right marketing strategy. By combining trading and consulting, we can create comprehensive solutions that facilitate product launches, strengthen sales, and increase competitiveness.
As experienced experts in the Swedish foodservice market, we understand the unique needs of HoReCa and manufacturers. Our long history enables us to offer both industry knowledge and tailor-made solutions that help companies succeed in a dynamic market.